I don’t take photos. Ok, I do ever. But generally, I don’t. I’ve just checked, and in total on my computer, which is the only place they are, I have just over 6000 photos. And I’ve been alive for 36 years, and travelled to nearly 50 different countries. That’s roughly 300 photos per year of my (digital) adult life; less than one a day. In general, I don’t do photos. For me, the point of travel, especially when it’s outdoors and in nature, is to escape from technology, modernity and screen time; to switch off from social media; to stop recording, appearing or presenting, and simply to be. So, how do I grow the profile of wilderness therapy in the UK without photos or social media?